What the grader checks
Clarity
Does the description tell a buyer what this property actually is? Clear descriptions tell you the type, style, bedroom count, and standout features within the first two sentences.
Buyer Appeal
Does the copy create emotional interest? Appealing descriptions paint a picture of daily life in the home without making promises they can't keep.
Fair Housing Compliance
Does your copy avoid language that could violate the Fair Housing Act? The grader scans for implicit references to race, religion, familial status, disability, and other protected categories.
MLS Format Fit
Does your description respect character limits and standard MLS formatting? The grader checks against major MLS systems and flags over-limit descriptions.
Hook Strength
Does the first sentence earn the next sentence? The grader scores whether your opening creates enough curiosity to keep the reader going.
What you'll see
You'll get a letter grade for each category, specific examples of weak phrases, and a suggested rewrite for the whole description. Everything stays in your browser. Nothing is saved without your permission.
Why we built this
Real estate agents are being asked to write 40–60% more content than they were 3 years ago, and most of it is landing in front of AI engines that cite the best-formatted, most compliant descriptions. We built the free grader because we think the bar for listing copy just went up, and most agents haven't noticed yet.
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